Users will soon have a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This move comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a surge in AI content, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on a competing service only show clips produced artificially. A significant portion of this output is considered “AI slop”, a label for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we aim to provide users the ability to see more or less of that, according to their own likes,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, over 100 m media items are submitted to the app daily, making clips made by AI a limited portion of its overall inventory.
User Control Features
Members will be in a position to limit or boost the volume of AI content they watch by using the “manage topic” setting in the platform and choosing “AI-generated content”. Further subjects that are already be controlled under the filter include news, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to identify convincing AI-made content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the service will now attach an artificially created tag to content created with its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is intended to stop users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m educational fund for experts and institutions to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating computer science.
Moderation Strategy
The platform has justified its safety measures, during debate over proposals to lay off numerous review team members in the UK. It is expected to eliminate a significant number of roles in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”
